Author archives: Molly Tullis

Michael Kors Continues to Test Instagram Advertising

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Michael Kors was one of the first companies to ever pay for an Instagram advertisement, which was met with mixed reviews. Some users claimed that the sponsored images in their newsfeed was disrupted. However, the company bet big again on Instagram's newest advertising feature, video. Michael Kors ran a campaign in four countries, using the new advertisin[...]

Twitter Users Upset Over New Feature

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Twitter rolled out its newest feature, Moments, a few weeks ago. Moments is supposed to be considered as a "what's trending" of Twitter, while a lot of users thought it was an irrelevant addition. A few days ago, Twitter reorganized their mobile application so the "Moments" button was once where the "Notifications" button was - causing a lot of users to get [...]

Facebook Plans to Rival Streaming Service Periscope

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Periscope, one of the hottest new social media websites, has been giving Facebook, Twitter, and Instagram a run for their money. Periscope, which offers live streaming, has been giving users more of what they want on the Internet - instant gratification. Facebook plans to rival Periscope, as the titan of social media launched their newest feature this we[...]

Why Social Media Stars Can Charge Up to $230,000

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In today's digital currency, followers mean dollars. Celebrities such as Taylor Swift, Kendall Jenner, Cara Delevingne, and Selena Gomez can charge up to $230,000 per Instagram post according to Ad Week. All of these celebrities boast millions of followers, and technology companies like D'Marie are used by advertisers and companies to evaluate how to pro[...]

Estimating Production Costs

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The project that I chose to work off of was an idea for an accessory, a simple leather band that was completed in the second course of this program. The initial calculations for the production of this accessory went down as follows: One square foot of leather (online) - $7.75 .15 hours @ $15.00 - $3.75 Total production cost = $11.50 20% Profit - $2.30 T[...]

What is Haute Couture?

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Everyone knows what a runway show is - but do you know what a haute couture show is? Most people don't understand the difference between ready to wear and a haute couture collection. Haute couture is defined by a specific kind of fashion line that requires a minimum of twenty seamstresses and that designs all of it's pieces by hand. In lemans terms, it's cus[...]