http://www.mollytullis.com Sun, 16 Oct 2016 02:17:55 +0000 en-US hourly 1 https://wordpress.org/?v=4.6.6 Production Standards http://www.mollytullis.com/production-standards/ Tue, 30 Aug 2016 00:22:06 +0000 http://www.mollytullis.com/?p=2931 The post Production Standards appeared first on .

]]>
The post Production Standards appeared first on .

]]>
Michael Kors Continues to Test Instagram Advertising http://www.mollytullis.com/michael-kors-continues-to-test-instagram-advertising/ Tue, 08 Dec 2015 20:25:32 +0000 http://www.mollytullis.com/?p=2899 Michael Kors was one of the first companies to ever pay for an Instagram advertisement, which was met with mixed reviews. Some users claimed that the sponsored images in their newsfeed was disrupted. However, the company bet big again on Instagram’s newest advertising feature, video. Michael Kors ran a campaign in four countries, using the new advertising feature to introduce their new “Jet 6” shoe campaign. It paid off, as […]

The post Michael Kors Continues to Test Instagram Advertising appeared first on .

]]>
Instagram's first ever advertisement was with Michael Kors.

Instagram’s first ever advertisement was with Michael Kors.

Michael Kors was one of the first companies to ever pay for an Instagram advertisement, which was met with mixed reviews. Some users claimed that the sponsored images in their newsfeed was disrupted. However, the company bet big again on Instagram’s newest advertising feature, video. Michael Kors ran a campaign in four countries, using the new advertising feature to introduce their new “Jet 6” shoe campaign. It paid off, as the advertisement saw over 20-point lifts everywhere it ran.

While Michael Kors is disregarded by many fashion lovers as being too “suburban” their advertising techniques are anything but.

The brand has become a powerhouse of accessories, bags, and apparel, and that kind of value turns into serious advertising dollars. But when it comes to exploring new avant garde forms of advertising, it is usually not new, avant garde brands that can afford it. Michael Kors has millions of dollars to spend on advertising dollars, and it a new advertising venture where to fail, it’s simply a little profit off the top.

It’s a cycle that allows these massive, mainstream brands to stay on top. By the time that the rates have adjusted and smaller corporations can afford new types of advertising, there’s already new trends available.

 

The post Michael Kors Continues to Test Instagram Advertising appeared first on .

]]>
Twitter Users Upset Over New Feature http://www.mollytullis.com/twitter-users-upset-over-new-feature/ Tue, 08 Dec 2015 20:13:43 +0000 http://www.mollytullis.com/?p=2895 Twitter rolled out its newest feature, Moments, a few weeks ago. Moments is supposed to be considered as a “what’s trending” of Twitter, while a lot of users thought it was an irrelevant addition. A few days ago, Twitter reorganized their mobile application so the “Moments” button was once where the “Notifications” button was – causing a lot of users to get up in arms. Users accused Twitter of knowing exactly […]

The post Twitter Users Upset Over New Feature appeared first on .

]]>
image-app-card-screenshots-5Twitter rolled out its newest feature, Moments, a few weeks ago. Moments is supposed to be considered as a “what’s trending” of Twitter, while a lot of users thought it was an irrelevant addition. A few days ago, Twitter reorganized their mobile application so the “Moments” button was once where the “Notifications” button was – causing a lot of users to get up in arms. Users accused Twitter of knowing exactly what they were doing, making users instinctively click on that button and promoting their new feature.

If there’s anything that this announcement has brought to people’s attention, it isn’t Twitter’s new feature, but rather how attentive social media users are becoming.

All that Twitter did was simply redesign their mobile application, dragging and dropping a few different buttons. But Twitter’s users immediately noticed what had happened and accused Twitter of unfairly trying to push their new feature on their users.

Today’s consumers are smarter than ever, traditional advertising techniques no longer work with them. The internet age and social media has allowed social media users to have a great understanding of the information put in from of them to process. That’s the catch – users process information now, they no longer blindly absorb advertisements. Or, in this case, new graphic design.

The post Twitter Users Upset Over New Feature appeared first on .

]]>
Facebook Plans to Rival Streaming Service Periscope http://www.mollytullis.com/facebook-plans-to-rival-streaming-service-periscope/ Tue, 08 Dec 2015 20:01:42 +0000 http://www.mollytullis.com/?p=2891 Periscope, one of the hottest new social media websites, has been giving Facebook, Twitter, and Instagram a run for their money. Periscope, which offers live streaming, has been giving users more of what they want on the Internet – instant gratification. Facebook plans to rival Periscope, as the titan of social media launched their newest feature this week, Facebook Live. Facebook Live allows its users to live stream directly to […]

The post Facebook Plans to Rival Streaming Service Periscope appeared first on .

]]>
Screen Shot 2015-12-08 at 2.00.22 PM

Live streaming is the newest social media trend.

Periscope, one of the hottest new social media websites, has been giving Facebook, Twitter, and Instagram a run for their money. Periscope, which offers live streaming, has been giving users more of what they want on the Internet – instant gratification. Facebook plans to rival Periscope, as the titan of social media launched their newest feature this week, Facebook Live. Facebook Live allows its users to live stream directly to all of their friends.

Although it seem as though Facebook is behind the game in announcing live streaming, they have one thing that Periscope doesn’t – a billion users.

Facebook has a history of introducing new apps and features that quickly dominate the other competitors on the market. Everyone remembers the outrage that came with having to download a separate Facebook Messenger application, but two months later, we use it like a text message.

Facebook has the research dollars and the market to research and test any application or feature that they want. Unfortunately, their size and ability to adapt allows them to view the App Store as a playing field. They simply have to see what’s trending, then send that idea over to their own research and development department.

But those billion users might be the thing that also ruins their live stream feature. On Facebook, connections are mutually decided upon through adding friends. Periscope allows you to hop onto any live stream, anywhere in the world, even if you don’t know them. Depending on the perimeters of this new feature, it may be more limited than Periscope.

The post Facebook Plans to Rival Streaming Service Periscope appeared first on .

]]>
Why Social Media Stars Can Charge Up to $230,000 http://www.mollytullis.com/why-social-media-stars-can-charge-up-to-230000/ Tue, 08 Dec 2015 19:51:13 +0000 http://www.mollytullis.com/?p=2887 In today’s digital currency, followers mean dollars. Celebrities such as Taylor Swift, Kendall Jenner, Cara Delevingne, and Selena Gomez can charge up to $230,000 per Instagram post according to Ad Week. All of these celebrities boast millions of followers, and technology companies like D’Marie are used by advertisers and companies to evaluate how to properly pay bloggers and social media stars. Yet, skepticism remains, as other advertisers and public relations professionals […]

The post Why Social Media Stars Can Charge Up to $230,000 appeared first on .

]]>
Taylor Swift's Instagram has 58 million followers.

Taylor Swift’s Instagram has 58 million followers.

In today’s digital currency, followers mean dollars. Celebrities such as Taylor Swift, Kendall Jenner, Cara Delevingne, and Selena Gomez can charge up to $230,000 per Instagram post according to Ad Week. All of these celebrities boast millions of followers, and technology companies like D’Marie are used by advertisers and companies to evaluate how to properly pay bloggers and social media stars. Yet, skepticism remains, as other advertisers and public relations professionals are hesitant to pay that amount of money – or pay at all – for social media coverage.

Yet, as advertising and public relations has always been a cutting edge field, it seems ignorant to avoid the star power that these social media celebrities have.

Social media has become a life consuming trend for most millennials, and virtually every demographic can be found on various different social media sites. If an advertiser can nail down the source of their demographic, then paying this kind of money for social media coverage seems like a bargain.

If you are an advertiser looking to get your product in front of tween girls, then paying Taylor Swift for a sponsored Instagram will immediately get you in front of over 50 million of them. This kind of instant gratification and guaranteed exposure is something that is no longer offered by traditional means of advertising, such as television or print advertising.

Even Instagram rolled out sponsored images and advertisements in 2014. As television watching drops, social media is constantly on the rise – and there’s no denying the bottom line.

The post Why Social Media Stars Can Charge Up to $230,000 appeared first on .

]]>
Estimating Production Costs http://www.mollytullis.com/2862-2/ Tue, 24 Nov 2015 05:46:44 +0000 http://www.mollytullis.com/?p=2862 The project that I chose to work off of was an idea for an accessory, a simple leather band that was completed in the second course of this program. The initial calculations for the production of this accessory went down as follows: One square foot of leather (online) – $7.75 .15 hours @ $15.00 – $3.75 Total production cost = $11.50 20% Profit – $2.30 Total cost plus profit – […]

The post Estimating Production Costs appeared first on .

]]>
The project that I chose to work off of was an idea for an accessory, a simple leather band that was completed in the second course of this program. The initial calculations for the production of this accessory went down as follows:

One square foot of leather (online) – $7.75

.15 hours @ $15.00 – $3.75

Total production cost = $11.50

20% Profit – $2.30

Total cost plus profit – $13.80

Estimated retail price = $25.00

I polled a few friends regarding what they would pay for an accessory that was edgy and genuine leather, and was coming from a boutique or high-end retailer. Most of them were comfortable at roughly $25, and felt that that was a fair price.

Going through this assignment, it made it much more clear how profit and manufacturing costs play into selling a product. Additionally, you can see where the mark-up happens for the sellers to make profit, too.

The post Estimating Production Costs appeared first on .

]]>
What is Haute Couture? http://www.mollytullis.com/what-is-haute-couture/ Wed, 18 Nov 2015 01:13:59 +0000 http://www.mollytullis.com/?p=2859 Everyone knows what a runway show is – but do you know what a haute couture show is? Most people don’t understand the difference between ready to wear and a haute couture collection. Haute couture is defined by a specific kind of fashion line that requires a minimum of twenty seamstresses and that designs all of it’s pieces by hand. In lemans terms, it’s custom. But how much money does haute […]

The post What is Haute Couture? appeared first on .

]]>
Everyone knows what a runway show is – but do you know what a haute couture show is? Most people don’t understand the difference between ready to wear and a haute couture collection. Haute couture is defined by a specific kind of fashion line that requires a minimum of twenty seamstresses and that designs all of it’s pieces by hand. In lemans terms, it’s custom. But how much money does haute couture bring in?

Untitled Infographic

The post What is Haute Couture? appeared first on .

]]>
Inside Fashion’s Most Exclusive Buyer’s Event http://www.mollytullis.com/inside-fashions-most-exclusive-buyers-event/ Thu, 29 Oct 2015 22:55:59 +0000 http://www.mollytullis.com/?p=2851 Fashion buyers are often boutique and business owners, who descend on the Stylemax convention every year to meet with multiple brands in one space. Their job? To spot trends, meet with as many vendors as possible, and buy wholesale merchandise for their store. Stylemax was held in Chicago on October 24-27th, in the infamous Merchandise Mart. Clothing brands – called exhibitors – set up booths in long, multiple rows, hoping […]

The post Inside Fashion’s Most Exclusive Buyer’s Event appeared first on .

]]>
Fashion buyers are often boutique and business owners, who descend on the Stylemax convention every year to meet with multiple brands in one space. Their job? To spot trends, meet with as many vendors as possible, and buy wholesale merchandise for their store. Stylemax was held in Chicago on October 24-27th, in the infamous Merchandise Mart. Clothing brands – called exhibitors – set up booths in long, multiple rows, hoping to snag the attention of buyers.

Photo Credits: Molly Tullis

The post Inside Fashion’s Most Exclusive Buyer’s Event appeared first on .

]]>
Why You Should Stop Bitching About Unpaid Internships http://www.mollytullis.com/why-you-should-stop-bitching-about-unpaid-internships/ Wed, 14 Oct 2015 01:24:30 +0000 http://www.mollytullis.com/?p=2812 Most people do not understand how breathtaking it is to stand in a room filled with almost ‎£1 million of clothing. However, I do. In 2014, I interned at one of London’s most prestigious fashion public relations firms, The Communications Store. I was working in a glittering showroom of marble and waifish models. It smelled like Chanel’s No. 5 and cigarettes. The first time I laid my eyes on the […]

The post Why You Should Stop Bitching About Unpaid Internships appeared first on .

]]>
andy-sachs-the-devil-wears-prada-204938_1400_912Most people do not understand how breathtaking it is to stand in a room filled with almost ‎£1 million of clothing.

However, I do. In 2014, I interned at one of London’s most prestigious fashion public relations firms, The Communications Store. I was working in a glittering showroom of marble and waifish models. It smelled like Chanel’s No. 5 and cigarettes.

The first time I laid my eyes on the House of Holland collection, Debauched Debutantes, I grimaced. House of Holland was a British brand, newly discovered and mainly associated with its kitschy tee-shirts.

Of course, managing the House of Holland rack was my first assignment – isn’t that how the fates work.

A rack is the area of a showroom where a designer collection is kept. It serves to make the collection as appealing as possible, so stylists can visit the showroom and pull pieces for shoots.

From my perspective, the House of Holland collection was – for all intensive purposes – a mess. A cacophony of destroyed hems, glitter appliques, and ripped ruffles. It was as if the 80s had a roaring kegger with Upper East Side gossip girls.

Here I was, assigned to the most deplorable brand in this mecca of material… and I got to work.

Lessons Learned

I didn’t whine. I didn’t moan. I didn’t demand re-assignment. I adjusted my H&M top and sat down on the floor, flicking away a dust bunny and grabbing clothing off the hangers.

Unpaid interns everywhere should make a mental note of that statement. The absence of a paycheck is not an automatic license to bitch.

I poured over that collection as if it was a doctorate thesis, organizing the rack by color, material, and pattern. I turned it into a labor of love – and ironically, I fell in love.

As I pieced it apart, bit by bit, I saw House of Holland’s design aspirations to come to life. I got inside the designer’s head. I understood what he was thinking. I found myself wishing I had been invited to this raging kegger of disco divas and Coco Chanel’s.

My appreciation has only grown with it, as I flashback to those hours spent on the floor, I realized I was learning how to properly evaluate a collection.
It was one of the first lessons that I would learn in an unpaid internship.

Paying Your Dues

This was the first of what has now become five internships in the fashion industry. Now, at 22, I can identify what I learned from each and every single one. I have worked as:

  • a beauty assistant
  • a fashion merchandiser
  • a public relations intern.

I’ve run the gamut of fashion-related internships.

Surely, I must have quite the savings account after working so many hours; after spending so much time on my hands and knees for the sake of a trivial pursuit. But I never earned a dime – and I never complained once.

Every industry is different, and those within them can identify the industry norms. While more and more industries are slowly adapting to paid internships, fashion is not one of them.

Perhaps it’s a curse of working in an industry of creatives, but there is a long held belief in fashion that unpaid work is character building. Everyone has been an unpaid intern at one point in their career.

According to the National Association of Colleges and Employers (NACE), 48% of students have done unpaid internships.

Some critics believe that unpaid internships do not lead to jobs, and an unpaid internship is equivalent to not having an internship.

Every mega-designer, every celebrity stylist, each public relations tycoon – they all started on the showroom floor, organizing collections they might have thought were heinous.

You leave with your head held high, with a greater understanding of your industry, and the strength of character that comes from learning how to dedicate yourself to tasks that maybe aren’t your “dream job.”

fashion-intern-1Why Lawsuits Help No One

But recently, slews of lawsuits against fashion houses, publications, and brands have caused entire companies to shut down their intern programs – including Vogue and Conde Nast – taking away these valuable opportunities from potential interns.

While internship opportunities vanish, the requirements to break into the industry stay the same. You won’t get far without some entry-level experience. An incredible 95% of employers said that experience is a factor in even entry-level positions.

Perhaps the most ridiculous of these lawsuits was recently filed by Shahista Lalani against Mary Kate and Ashley Olsen’s design company, The Row.

Lalani claimed that during her time at the company, her weeks were filled with, “inputting data into spreadsheets, making tech sheets, organizing materials, photocopying, sewing, pattern cutting, among other related duties.”

Lalani also claims that she had to haul “50 lbs of trench coats” through New York in the summer, and it was “like 100 degrees.” Additional claims include that she had to “fetch her boss Advil when she had a headache.”

I’ll wait for a moment while the human right’s activists gather.

Lalani’s job description is a role that I’ve fulfilled five times over. I’ve run for a subway car to take a bag of fur coats to a shoot on the Upper East Side. I’ve done lunch orders, Starbucks orders, and hopped to six different drugstores to get the right issue of a magazine.

Lalani signed a job contract that stated she would be unpaid, and stayed for the five-month duration of the trip. This was not slave labor. She was, and is, a free American.

Couldn’t Lalani have simply quit if she felt as if she was being so outrageously abused?

Every single time, there is a lesson to be learned – even if it is a character building one.

These frivolous lawsuits bring down the entire working population’s opinion of the millennial generation, and I can’t say I blame them.

Lalani’s name will be attached to this lawsuit forever. For someone who wants to work in fashion, and is facing a 7.8% unemployment rate for millennials, filing a lawsuit was most likely a bad decision.

I’ve walked away from each unpaid internship with more knowledge, information, and connections than any minimum wage salary could ever supplement.

Even with the internships that were ‘duds,’ I believe I walked away with a better understanding of how to be a professional when in a position I don’t love. Something that every professional will face at least once in life.

According to the Bureau of Labor statistics, 91% of millennials are expected to change their job every three years; learning multiple life skills is more crucial than ever.

I strongly believe that the unpaid internship is a crucial part of beginning to understand an industry and earn your stripes.

Quite frankly, most of these lawsuits settle outside of court – once the plaintiff has received a hefty sum, they disappear. They don’t stick around trying to change court laws or change the standard for future interns.

It’s just greedy.

Know Your Rights

While I am an advocate of the unpaid internship, I also believe you should select your internship carefully.

According to the Department of Labor, an unpaid internship must meet this criteria:

• The internship is given in an educational environment.
• It’s for the benefit of the intern.
• The intern doesn’t displace paid employees.
• The employer isn’t directly benefitting from the intern.
• Unpaid internships are not paid job “try-outs.”
• Both the intern and their boss understands it is unpaid.

From Lalani’s lawsuit, it seems clear that she was learning under other employees and that she was aware this would be an unpaid position.

I’ll remember my time as an unpaid intern fondly – and I’ll take those lessons into my full-time career path for the rest of my life. I suggest you do the same.

The post Why You Should Stop Bitching About Unpaid Internships appeared first on .

]]>
Fake It Til You Make It (Enough Sleep, That Is) http://www.mollytullis.com/fake-it-til-you-make-it/ Mon, 06 Apr 2015 14:00:54 +0000 http://www.mollytullis.com/?p=2670 by Maddie Scott What happens when you fall asleep at 4am, and have to be up in three hours in order to look presentable? There’s no time to shower, your hair is greasy from the day before, and the bags under your eyes look more like two black eyes. For anyone dealing with school, work, or a combination of the two, getting a full eight hours is a rarity. It’s even more scarce to […]

The post Fake It Til You Make It (Enough Sleep, That Is) appeared first on .

]]>
IMG_1828

My favorite products for a few hour’s sleep.

by Maddie Scott

What happens when you fall asleep at 4am, and have to be up in three hours in order to look presentable? There’s no time to shower, your hair is greasy from the day before, and the bags under your eyes look more like two black eyes. For anyone dealing with school, work, or a combination of the two, getting a full eight hours is a rarity. It’s even more scarce to manage looking like a human being on almost no sleep. Yet, there are still some girls who are able to manage it (and we try to not hate them for it).

As a girl who rarely has enough time to get ready in the morning, I have learned that there are three simple ingredients to looking like you have received eight hours of sleep (when in actuality you have only gotten three). There are plenty of tools in a beauty cabinet to help you fake it til you make it.

  1. Dry Shampoo. Using Drybar’s Triple Sec 3-in-1 dry shampoo in the morning not only makes it look like I have showered, but it also gives me more volume. If I have a little extra time in the morning, I’ll curl a few pieces of my hair, and then brush them out with my fingers. This delivers the infamous, slept-in “sex hair” look that everyone loves. Curling your hair when it is a little dirty also makes the curl stay longer and look better.
  2. Concealer. NARS concealer is a second must-have! Dab concealer under your eyes, below your eyebrow bone, and a couple problem spots (Lack of sleep means breakouts!). The extra lighting affect from the concealer will help you will look more awake then ever. A few extra shots in your regular Starbucks drink may help a little, too.
  3. Mascara. Too Faced “Better Than Sex” Mascara is a product I have learned to live by. Although the verdict is out on whether this mascara is actually be better than sex, I think it may tie as the second best thing. Mascara is something that takes less than a minute to put on in the morning, and is one of the most crucial steps in any routine. It makes your eyes look wide awake, even if you aren’t.

Of course, the best remedy for a sleep-deprived complexion? A good nap. Thank us later.

 

The post Fake It Til You Make It (Enough Sleep, That Is) appeared first on .

]]>