In the summer of 2013, the Jennifer Lawrence love affair was at an all-time high. The Hunger Games had come out a year earlier, she won an Oscar for Best Supporting Role in the Silver Linings Playbook, and hit a home-run by saying all the right things about body image and young girls. But by December I was waiting for the imminent backlash. I didn’t have to wait long. Before she could cash her paycheck signed out to Katniss, Jennifer Lawrence was fielding reports that she was obnoxious, ‘everywhere’, and people were incredibly “sick and bored of her.” Ironic that a culture that had obsessively gorged on her girl-next-door charms felt sick soon after. Of course she was everywhere – we put her there.

The same phenomenon happened with Reese Witherspoon and Anne Hathaway before her. We loved them, we put them on every cover, we give them sponsorships, and while they’re still walking red carpets, they’re consistently fielding comments such as: “I don’t know why… I just don’t like her.” Jennifer Lawrence hit the cover of every major woman’s magazine, was on every talk show, was tagged by Dior, and people are now sick of her ‘I eat what I want’ and ‘don’t care about my weight’ gimmicks.

Jennifer Lawrence and Lupita Nyong'o

Jennifer Lawrence and Lupita Nyong’o

It is a cyclical pattern of criticism: there’s an initial spike, an imminent crash, and a return to a balance, of sorts. This ‘balance’ is where we currently find J. Law and Anne Hathaway (Although I don’t think anyone’s over the whole ‘cat woman’ fiasco). Watch Lupita Nyong’o over the next few months, Best Supporting Actress is starting to carry a curse.

It’s a vicious hit and run cycle in pop culture: we pick up a starlet every few years we cannot live without, only to determine them overexposed and threadbare barely a year later. America has an insatiable appetite for superstars regardless of the arena: sports, fashion, or Hollywood. We have the attention span of an eight-year-old child who just snorted a pixie stick and washed it down with a Coke.

It’s developed a desperate need for an all-consuming public relations model in an Internet-crazed world. Actresses, models, and sports stars will take almost any and all press that they can get. Get photographed for the cover of four different magazines in one month? Sure! Everyone will love it! Be on six talk shows in a weekend? Yes! Keep their attention, no one will get sick of me. Publicists are so obsessed with keeping their clients in the lime light, they’ve abandoned one of the communicator’s essential tools – discretion.

Now, it’s ignorant to not capitalize on success when you have it. It’s a bad idea to not go on Jimmy Fallon when Catching Fire is coming out. But feeding America’s over indulgence only results in a stomach ache for everyone involved (Don’t say your mother didn’t warn you).

I subscribe to Vogue, W Magazine, and Allure. The best of beauty and fashion delivered to my apartment, every month. It’s a great arrangement. I’m one of the last few people holding onto mail subscriptions. But in the past two months, all three of them featured a cover photo of Cara Delevingne.

Allure, October 2014. Vogue, September 2014. W Magazine, October 2014.

Allure, October 2014. Vogue, September 2014. W Magazine, October 2014.

Almost a year into her super stardom in the fashion world she’s still being introduced as fashion’s newest it-girl. While the comparisons to Kate Moss are often and potentially well-deserved, Moss had one advantage that Cara didn’t – a world without social media.

There was a much smaller margin of error when it came to overexposure back in 1995. In the past few months alone, Cara has been the face of Topshop, Burberry, and DKNY, in addition to at least six of seven major fashion covers. While she’s raking in endorsement after endorsement, she’s digging a grave deeper and deeper for herself in terms of career longevity.

While it’s hardly Jennifer Lawrence’s or Cara Delevingne’s problem to deal with, rather it’s a cultural issue that needs addressing. It’s a new way that the Internet and Twitter have changed how we relate to our celebrities and super models. It’s a wake-up call for us to monitor our own pop culture ADHD.

It’s a new pattern that publicists should take note of. It carries multiple implications, but it boils down to one thing: the more you speak, the less people will listen.